Don’t be a half-assed marketer. If you’re going to do something, do it with your whole ass.
When you get lazy or bored or busy or disinterested, all those feelers you put out there are still… out there. All of those activities meant to generate interest don’t just stop. When you don’t follow up with leads or inquiries or clients, it makes people unhappy. They feel irritated and disappointed and unimportant. The ire of the public will then turn on everyone in the industry, as we share the blanket of unprofessionalism. It’s sweeping generalizations, it’s not fair and its absolute fact.
If you’re going to market, do it. Do it completely and consistently.
Obviously, I feel very strongly about this, as seen in yesterday’s Mash The Button. Click here to watch!